IT’S THE FUTURE
IN YOUR MOUTH
Visual World Building
Flavour Creation
Distinctive Brand Assets
Packaging Design Suite
Brand Collateral
THE Insight
Gen Z isn’t looking back to escape, they’re looking back to express. The Y2K revival is less about retro and more about rebellion: rejecting minimal minimalism for colour, chaos and personality. Loud, sweet and unapologetically fun beats sleek and serious every time.
THE VISION
Create an energy drink that channels early-2000s internet optimism, remixed for today. Glitch graphics, chrome hits and sensory overload paired with nostalgic, candy-sweet flavours. Crucially, it’s still unmistakably V: bold colours, iconic assets front and centre - it just hits different for a new generation.
A reimagination of V through a limited-edition range inspired by the Y2K revival. From flavour creation to visual world-building, we developed a bold, glitch-charged design system and nostalgic lolly-inspired profiles that disrupted shelf, sparked conversation and plugged the brand straight into SOCIAL SCROLLING culture.
TASTE THE
FUTURE
THE V EFFECT
The result is a culturally charged range that stands out on shelf and slots seamlessly into feeds. The V Limited Edition launch delivered 57% incremental growth to the category, proving it expanded the market rather than simply shifting share. It particularly overperformed with Gen Z and Millennial female shoppers, highlighting its strong appeal with younger audiences.
