A FRUITY
REFRESH
VISUAL IDENTITY
DISTINCTIVE BRAND ASSETS
PACKAGING DESIGN SUITE
BRAND GUIDELINES
KEY VISUALS
PATH TO PURCHASE COMMS
THE Insight
Frosty Fruits has always been a burst of summer joy. A much-loved icon built on real fruit flavour, playful novelty and colourful nostalgia. As a trusted favourite, Frosty Fruits needed to maintain its relevance by reigniting its playful spirit, strengthening its distinctive brand assets and making an even bigger fruity splash on shelf.
THE VISION
To reignite the imaginations of the young and the young at heart, reminding them of the joyful Frosty Fruits they've loved since... forever. So we started at the freezer door, full of colour, flavour and fun, exactly where Frosty Fruits belongs. But when every brand is competing for attention, we create a space for our brand to shine.
GET FRUITY!
THE IDEA
Our renewed brand expression, where real fruit and icy refreshment come together to create a brand that's bursting with flavour, fun and imagination. We re-energised Frosty Fruits with a bolder, more expressive personality, amplifying its distinctive character and unlocking a more vibrant and emotionally engaging world.
FRUITY BY
NATURE
CREATIVE SOLUTION
Welcome to the Fruitopian World, building on the existing flat vector style with layered papercut illustration to add depth and delight. This playful, distinctive visual language unites the range across packaging, key visuals and communications, making it easy to shop and instantly recognisable. A fruit-shaped brandmark reinforces the real fruit promise, while bolder, juicier typography brings more personality, energy and summer fun.
JUICY
LIVES HERE
RETAIL IMPACT
We now live in a world of green, a fresh, leafy expression of fruity refreshment that creates an unmistakable beaconat the freezer door.A crisp white core keeps the brand feeling fresh and allows Frosty Fruits to pop instantly, while vibrant colour and delicious taste cues bring the world of flavour to life.The result is a bold, eye-catching brand that draws consumers into a fruity escape, sparking the familiar feeling of summer joy and childlike wonder.
SQUEEZING
THE JUICE
By evolving, not reinventing, Frosty Fruits has rediscovered its playful spirit while staying true to the brand generations have grown up with. A bold new visual language has created a cohesive, fruit-filled world that brings consistency across the portfolio and standout impact in retail. The result is a stronger shelf presence, a clearer and more compelling range for consumers to shop, and a refreshed brand platform that has helped secure acceptance of new products across all major retailers.
