FEEL THE
BUBBLES
Visual Identity
Distinctive Brand Assets
Packaging Design Suite
Brand Collateral
THE Insight
AERO has always held a distinct place in the chocolate aisle - light, bubbly and joyful, with its iconic chocolate bubbles acting as the brand’s most recognisable visual property. As consumer tastes evolved and new competitors pushed bolder packaging, AERO’s once-loved assets began to fade into the background. What was familiar had started to feel forgotten.
THE VISION
Our challenge wasn’t to reinvent AERO, but to re-energise it - by doubling down on what made it distinctive in the first place: the bubbles. We returned to the brand’s core truth, Feel the Bubbles Melt™, and used this to build a visual world that was as uplifting and delicious as the product itself.
FAMILIAR
NOT FORGOTTEN
STRONG STRATEGY
AERO’s bubbles have always been its superpower, central to the brand’s experience and identity.
At the heart of our strategy was a return to the product truth: Feel the Bubbles Melt™.
Our job was to bring that to life-both emotionally and functionally. Emotionally, we leaned into the feeling of levity and melt-in-your-mouth deliciousness. The new DBA’s for the brand had to feel uplifting, playful, and bursting with joy.
BUBBLES
THAT POP
THE IMPACT AT SHELF
The packaging was transformed into a celebration of AERO’s point of difference. The bubble became more than a pattern, it became a storytelling device. We refined the identity, amplified the bubbles, and enhanced AERO’s signature green to feel brighter and more modern.
By elevating its most distinctive visual property - the bubble - AERO not only stood out on shelf, but also in hearts and minds. Brand love scores rose by +3.9%, and an impressive +6.8% among Gen Z. Perception of AERO as “delicious” jumped by +5.2%, and +7.3% for Gen Z specifically. The result is a cohesive and future-fit design system, where every bubble, hue, and detail works harder to deliver recognition, emotion, and shelf impact. AERO hasn’t just refreshed its look - it has reignited its most powerful visual property, reconnecting with loyal fans and capturing the attention of a new generation.