the hunter becomes
the hunted


BRAND PACKAGING

BOTTLE STRUCTURE


Named for the sea beast of myth and legend, The Kraken Black Spiced Rum has expanded its dark and delicious spirit with a new range of premixed drinks. Kraken & Dry and Kraken & Cola will transform the way you enjoy spiced rum at home with the mixing done for you. The bottles feature “The Kraken” emblazoned on the glass above the iconic labelling with menacing tentacles tightening around the neck, attempting to claim back its iconic rum. The taste is exactly what you’ve been hunting for.

TASTE YOU’VE BEEN HUNTING FOR.

Release The Kraken. This menacing beast will not give up the good oil easily. Grab a premix of the black spiced rum to sample the real spice of life.

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AUSTRALIAN NATIVE COLLECTION