MOTIVATE
WITH SPIRIT
With over 25 years of experience we have fine tuned our design process to strategically unlock a brand’s true spirit to maximise its effectiveness. Winning design awards are nice, but motivating consumers to act is what really makes us tick.
THE
MOTIVATE
PROCESS
Evaluation of insights and the competitive category to determine the positioning and architecture of the brand moving into the future.
Creation of ideas that best communicate the vision of the brand. These ideas are then developed and refined to best suit the brand and business.
Tailoring the clothes of the brand, perfecting them to fit all touch-points. Ironing out the creases and finishing the brand assets ready for market.
Brand campaigns that utilise DBA’s and a strong call to action. Brand Guidelines ensure promoting the brand is consistent and cohesive.
OUR
EXPERTISE
BRAND VISION
INSIGHT ANALYSIS
STOCKTAKE AUDITS
KEY INSIGHTS / TRENDS
BRAND AMPLIFIER
DISTINCTIVE ASSETS EVALUATION
VISION DEFINITION
BRAND ARCHETYPES
BRAND POSITIONING
BRAND MANIFESTO
BRAND MENTORS
BRAND MUSCLES
VISUAL KEYS
BRAND ARCHITECTURE
KEY RECOGNITION
BRAND IDEATION
BRAND IDEA GENERATION
NAMEGEN
TONE OF VOICE
INNOVATION SPRINTS
PACKCEPT CREATION
QUAL/QUANT STIMULUS
VISUAL IDENTITY SYSTEMS
PACKAGING DESIGN SYSTEMS
BRAND ASSET CREATION
BRAND CRAFT
TOUCHPOINT APPLICATION
PRODUCTION STRATEGY
PHOTOGRAPHY MANAGEMENT
ILLUSTRATION MANAGEMENT
CUSTOM TYPOGRAPHY
FONT CREATION
IMAGE RETOUCHING
FINISHED ARTWORK
3D RENDERS
ASSET LIBRARY CREATION
BRAND VOICE
BRAND CAMPAIGNS
PRINT MEDIA
DIGITAL MEDIA
KEY VISUALS
DIGITAL ANIMATION
HYPE REELS
CAMPAIGN ASSET LIBRARY
BRAND BOOKS
BRAND GUIDELINES