The Devondale range of dairy products were suffering from looking disparate, dated and artificial. The branding did not represent the natural simplicity of the products that have minimal processing done to them. The answer was to unify the portfolio with country dairy stripes and give Matilda, the free grazing brand icon, a much needed facelift. Every Devondale product is now highly recognisable with a look that is fresh and simply natural.
BRAND CAMPAIGN • VISUAL IDENTITY • BRAND ARCHITECTURE •
BRAND GUIDELINES • DIGITAL CAMPAIGN • PACKAGING
A LITTLE
PIECE OF
COUNTRY
GRAZE FREE.
At Devondale, they know that the best dairy comes from free grazing cows. It can make it a little more effort from the farmers (and their dogs) when the cows have grazed away over hill and dale!