DISCOVER
DELICIOUS
Another instalment to the Connoisseur family, these cookies are anything but everyday. Provenance, artistry and deliciousness all go into creating these iconic ‘C’s. Creating the full campaign through the line ensured consistency in the spirit of discovery. From station domination outdoor through path to purchase touchpoints to premium packaging, these ice cream cookies are way above the everyday.
BRAND CAMPAIGN • VISUAL IDENTITY • OUTDOOR • DIGITAL • PACKAGING
DIGITAL DELICIOUS
Rich, delicious flavours with rich, delicious colour punching out from the darkness with slow, sensual movement represent the experience of these high end ice cream cookies. There’s just enough movement in these cinemagraphs to catch the eye and make you do a double-take. This embeds a memory trigger for when you see the iconic C instore.