Scorching hot days, backyard sports, sticky ice cream hands. Drumstick is, was and always will be, the undisputed taste of Australian Summer, bringing people together in the moments that matter.

A complete overhaul of the brand sees Drumstick push forward into the future without forgetting the past. Building upon the ownership of the ‘i-cone-ic’ shape, the new visual identity centres around capturing the moments of Summer that are uniquely Australian. These are celebrated in the brand tapestry to set a backdrop to our beloved classic ice cream. From poppin’ monos, having a thong blowout, noisy cicadas or bombs in the backyard pool, there’s something for everyone with Drumstick.

BRAND IDENTITY • VISUAL LANGUAGE • BRAND GUIDELINES • PACKAGING