DRUMSTICK
X MESSINA
Peters Drumstick and Gelato Messina collaborate to reimagine the classic cone. Appealing to a millennial target, classic flavours with a twist elevate the range beyond the mainstream. A fresh colour palette, expressive illustrations and premium finishes throw the rules of FMCG packaging out the window and re-set the Drumstick brand for future success in an icone-ic way.
BRAND CAMPAIGN • VISUAL IDENTITY • PACKAGING
Owning the cone and filling it full of life. Drumstick combines with Messina to excite with a new sensorial experience that takes the classic and reimagines it to take your tastebuds somewhere they’ve never been before. The launch campaign was extensive and imaginative. An exciting animated TVC, light projections, saturated outdoor and an impressive launch party saw the coolest collab make a big splash.
CLASSIC. REIMAGINED.
TVC courtesy of Spark Foundry.
Light Projections Courtesy of Habitat Media Australia.
Outdoor Courtesy of JCDecaux.