Insight

The love for popcorn is growing as the healthier alternative to traditional snacking options but we don’t get a look in on cheat day. Chocolate is still the go-to when it comes to rewarding yourself with a little indulgence.

Vision

Have your cake and eat it too! Bringing the two worlds together allows for being mindful of what you eat and satisfying the craving. With a backdrop of Cobs distinctive brand assets, the Drizzl’d Campaign not only strengthens the master brand memory triggers but creates desire through a strong call to action and visual promise of the product.