PROUDLY
AUSTRALIAN
FLAVOURS
WITH PUNCH
Proud & Punch is all about 'punchy flavours made with pride'. The crew at Proud & Punch insist on only using fresh Australian ingredients to create a range of tasty frozen treats with a whole lot of flair.
More and more consumers are hungry for details of the products they buy, the ingredients used, how they are sourced and produced. So we created a brand that people would feel good about experiencing beyond enjoying the product.
The brand identity is alive with local flora and fauna. A chameleon approach to variant differentiation was executed through a series of bespoke watercolours. This delivers a brand that is fresh, interesting and invites the consumer to experience the portfolio. The cream brand colour taps into a wellness semiotic whilst demanding attention on shelf by giving a visual sanctuary for the eye. We hope consumers get as much joy out of experiencing this brand as we did creating it.
BRAND CAMPAIGN • VISUAL IDENTITY • PACKAGING • NAMING
PROUDLY BROUGHT TO LIFE.
Extending the brand into advertising and promotion, Agency partners had a field day implementing this new brand. Adding further personality to the characters with animation and a unique tone of voice, Proud & Punch came to life. Such was the instant brand love by the public that the promotional beach towels were the number one item stolen from the Commonwealth Games!