Insight

The Peter Lehmann Portrait range was losing relevance with consumers and the ability to entice in a category now much more modern & competitive. Staying true to Peter’s original vision of a range that ‘painted a picture’ of the Barossa region he loved, we were tasked with realising this in a way that would engage todays consumers.

Vision

With a vibrant, contemporary illustration approach we capture expressions of the Barossa landscape that reflect each unique varietal with a sense of modernity to allow Peters initial vision to continue. The medium and colour palettes for each varietal were inspired by each varietal unique tasting notes, depth & texture. Bold, textured strokes with rich colour bring to life the depth of our reds. Watercolour washes and crisp colours celebrate our refreshing rosé & whites.