REAL
DAIRY
FREEDOM

Liddells is a proud pioneer of lactose free dairy in Australia since 1996. The vision to educate and empower those suffering from lactose intolerance and ‘enjoy real dairy’ inspired the brand’s revolution. An iconic new look to ‘cut through’ on shelf supported by a masterbrand campaign saw the brand regain relevance and connect with the consumer.

Empowered with this new dairy freedom, Liddia (the brand’s spokes-cow) has grown wings and leads the way in educating the lactose intolerant that “cows might fly before I can enjoy dairy again”. Not only is Liddells solving a real problem but is providing satisfyingly tasty dairy so no-one has to miss out.

BRAND CAMPAIGN • VISUAL IDENTITY • BRAND ARCHITECTURE • BRAND GUIDELINES • DIGITAL CAMPAIGN • PACKAGING