JOURNEY OF
100 YEAR
OLD VINES
Being home to some of the oldest vines in Australia, the Brand’s Laira story needed to be captured in a visual identity that was ‘true to it’s roots’. A complete refresh was undertaken to uncover the many hidden gems of the brands history. The brand icon depicts the journey that the 100 year old vines took to get to the Coonawarra. A brand architecture was developed to cater for the different brand relationships within the portfolio allowing for co-drivers in account specific offers.
BRAND ARCHITECTURE • VISUAL IDENTITY • PACKAGING
DESTINATION COONAWARRA.
The final resting place of the 100 year old vines is the heart of the Coonawarra. Head Winemaker Peter Weinberg takes us through the delicate process of producing some of the finest wine in the world.