WE UNLOCK
BRAND SPIRIT

Our finely tuned MOTIVATE process is a disciplined and creative approach to brand design.

Commencing with VISION we deep dive into the market and category, evaluating the opportunity and insights. Our strategic tools interrogate how people are decoding the brand world and what is influencing their decisions.

The HEART stage embodies brand positioning and personality exploration. Using semiotics, the agreed strategy is demonstrated through Key Visual Boards.

Design strategy is developed in the MIND stage using agile tools examining brand asset recognition, visual emphasis, and brand architecture modelling. 

CRAFT is the realisation of our strategic intent into motivating brand design. Our highly talented studio draws on a breadth and depth of experience to create and unlock the brand’s true spirit.

Our final stage, VOICE, embodies application of the design and extension of the visual identity into the brand world.