FIND YOUR TRUE VOICE
Brand Positioning
Brand Narrative
Brand Identity
Brand Asset Suite
Brand Collateral
Insight
yourtown is a charity with services that young people can access for employment, education, parenting and to live safer, happier lives. Their mission is to help them tackle life’s challenges, to believe in their unique strengths, tenacity and self-determination and to identify and create the path they want for themselves.
Vision
The creative vision was to convey the inner strength, autonomy and individual expression of young people. We sought to harness their confidence to rise up against adversity as they follow their path. The brand depicts that ‘passionate voice’ with a speech bubble motif created in array of individual styles. This ‘tapestry of voices’ reflects the diversity of those represented and distinguishes the multiple services provided by yourtown.
It's our vision to generate a powerful ripple effect that positively impacts the lives of young people, their families, friends, neighbourhoods, and the wider community in Australia.
AT YourTown, we empower youth
to tackle life's challenges, believe in their strengths, build tenacity and create the path they want for themselves.
YOURTOWN HELPS CREATE BRIGHTER FUTURES THROUGH PRIZE DRAWS. THESE COMPETITIONS ARE AN INTEGRAL PART OF THE ORGANISATION RAISing FUNDS FORTHE SERVICES they PROVIDE.
THE IMMACULATE HIGH END DWELLINGS ARE SOME OF THE MOST SOUGHT AFTER PRIZE HOMES IN THE COUNTRY.
YOURTOWN AIMS TO HAVE A POSITIVE IMPACT ON THE LIVES OF YOUNG PEOPLE, THEIR FAMILIES, NEIGHBOURHOODS AND THE WIDER COMMUNITY IN AUSTRALIA.
