Named after CUB’s first brewery in Queensland, Great Northern was born in the North and brewed specially for the Northern conditions. This perfect match with a relaxed lifestyle has seen Australians come together over a Great Northern like no other beer. The bar call of ‘Black Fish’ or ‘White Fish’ can be heard all over the country quickly becoming Australia’s No.1 beer. The refreshed visual identity has given the brand greater clarity, modernity and shopability with easy identification between the two variants.

VISUAL IDENTITY • BRAND GUIDELINES • PACKAGING