Stay lit in the dark
Brand Packaging
Insight
Building on the phenomenon of celebratory Fireball shots on-premise, the opportunity was identified to expand consumption moments beyond shots at the bar. Balancing out the fiery cinnamon hit, Fireball as a mixed drink satisfies both the need for refreshment and excitement.
Vision
From fiery to refreshing. Introducing the new Fireball Premix in Cola and Apple. A fresh take on the dark spirit category with a bold use of iconic brand assets featuring a glow in the dark dragon that comes to life at night.
The Key Branding were integral in helping us bring the FIREBALL brand into the RTD category. The team at The Key Branding went over and above to bring us an impactful design, but also took it to the next level with innovative glow in the dark packaging features that work perfectly with the brand personality and helped our new product stand out among the crowd. This product is flying out of the fridges and exceeding all sales targets to date. A big thanks to the team at The Key Branding for helping us bring this to life.
Fraser Lockwood, Marketing Director.