MARCH TO YOUR
OWN BEAT
Brand Positioning
Brand Narrative
Brand Identity
Packaging Design Suite
Brand Collateral
Digital / Social Content
Insight
The market is becoming crowded with non-alcoholic spirits mimicking the real deals with the oh-so-serious idea of credibility and taste. Today people are looking to reduce alcohol. They want the choice to drink what they want, when they want - and have fun with it!
Vision
Introducing Drummerboy! A non-alc spirit that plays to its own beat. Our playful Drummerboy character does just that! He’s confident in his own drinking choices and proud of it, leading the way with no cares given!
Off the sauce? This’ll be music to your ears. Say g’day to DRUMMERBOY. Our latest launch for a zero-alcoholic spirit that plays to its own beat with the best Australian ingredients, beautifully crafted and remixed with no hangovers from the past. Sounds like a hit, doesn’t it? We think so.
