We’re liking this very simple, but effective packaging innovation.
Lets hope they their fruit ripens?
We thought the new Coke bottle made entirely of ice was pretty freakin’ awesome.
This icy new drinking vessel is shaped like the traditional glass Coke bottle and has the company’s name etched into the ice, according to Coca Cola’s website.
If you’re at least a marginally curious person, then perhaps you’re wondering how this works. Basically, these bottles are made of silicone molds filled with micro-filtered water, frozen to -13° F. Once you’ve drunk all the Coke, the bottle melts away. Oh, and each bottles come equipped with a rubber red band to make it easier to hold the vessel. The band then doubles as a bracelet. Bonus!
Read more: http://newsfeed.time.com/2013/07/05/coca-colas-new-bottle-is-made-of-ice/#ixzz2fy9oCgGg
It’s good to see a brilliant idea rise above the logistical nightmare it potentially creates. Well done Coke!